How to Create a One-Brand Experience Using Single Sign-On
Introduction:
If the confluence of e-commerce and multi-brand retail is at a crossroads, it’s high time we take a look to see where they are headed. Multibrand e-commerce is an emerging concept as compared to conventional e-commerce. Still, it has long been on the minds of most forward-thinking businesses, particularly for mid-to-large size retail businesses that have solid offline presences or sell through a large network of offline stores & representatives. Multi-brand e-commerce enables flexibility for shifting the consumer base to your website from the physical stores and vice versa, with data collected from them both proving useful for ongoing revenue generation.
Single Sign-On Is The Future Of Our Digital Lives:
Single Sign-On (SSO) is a unique authentication method that allows users to access multiple applications with a single set of credentials, like a username and password. SSO products are usually designed to simplify the verification process and create an environment where users can easily access multiple applications.
Single sign-on (SSO) is a technology that allows users to log in once and gain access to multiple applications. For example, when you sign in to your Gmail on a web browser and then open YouTube or Google Drive, you are already signed in because the browser used the same identity information shared between the applications. Over the past several years, SSO tools have become an integral part of enterprise's and developer's security landscapes.
Reasons Why You Should Start Using Single Sign-On for Your E-Commerce Store:
If a reliable consumer identity and access management (CIAM) solution is implemented correctly, Single Sign-On (SSO) can do wonders for your e-commerce store.
Let’s understand why online retailers should put their best foot forward in adopting SSO.
1. Consumers Expect SSO:
Today’s customers expect single sign-on (SSO). They might not be able to articulate this expectation in words, but as a matter of course, many customers already use SSO in services daily. This means that the customer-facing features of SSO are now considered to be a minimum standard of customer convenience. Simply put, SSO is a service that most customers expect from every online company. If you have more than one website or service that requires logging in, you need SSO if you don’t want to annoy your customers and appear behind the times. You can eliminate several common roadblocks that can hurt your business with SSO.
2. SSO Improves Conversion Rate:
By using Single Sign On (SSO), brands can reduce the number of website registrations users must complete and create a more streamlined experience. SSO allows consumers to use one login for multiple websites and mobile applications, streamlining the process and reducing confusion. This makes it easier to navigate sites and enables users to get in and get out quickly without hassle. Now businesses can link their consumers to their applications in just one click, making it easy to log in with their chosen service. Faster, less cluttered sign-ups result in more loyal users. No wonder SSO is gradually becoming the new, industry-standard solution to increase conversion rates across the web and mobile properties.
3. SSO Cuts Down Churn Rate:
During the early stages of your business, you must focus on consumer retention. You need to be in the top 10 apps on your platform to survive. This means you must convince your users to stick around and keep using your service from day one. Although your frequent users are likely to lose their log-in credentials, one-third still need to be active daily. If they forget their details, there's a good chance they'll never return to your app. SSO makes it easy for users to return to your app seamlessly without needing passwords. It's like leaving the porch light on for them: it makes them feel involved in your actions.
Conclusion:
The secure identity management market is moving toward cloud- based user authentication solutions. One of the most significant potential growth areas lies in the enterprise market, where single sign-on partnerships and more robust systems are needed to protect the identities of employees, customers, contractors, and other corporate assets. Multi-channel and multi-factor access with integrated security measures gives consumers a single sign-on solution that seamlessly interfaces with the enterprise. With the right security, identity management, and access control, ensure you're getting the most out of your identity management program.
